Saying Alessandro Michele isn’t a man who loves surprises may ring true after all. But we mean it in a good way: His vision’s persistence for the Italian house he has helmed for two years running now has not wavered the slightest bit. If anything, the deeper the seasons go into Alessandro’s epoch, the better they get.

So is the case for Gucci’s Cruise 2018 show. Staged in Florence, which was once the hotbed to the greatest Renaissance artists as well as the original birthplace of Gucci, Michele made it a point to instil the spirit of the “more-is-more” era into the collection. Nothing new there, sure, but it was more than just another magpie way of dressing. Here are five legit reasons why the digital realm is head over heels for Gucci’s latest.

1. Hosted in the Palatine Gallery of the Palazzo Pitti in Florence, the venue was a statement in itself. With previous equally palatial locations like London’s Westminster Abbey or New York’s 22nd Street in Manhattan, the grandeur is of what’s expected from a Gucci Cruise show. What you might not know is that the Palazzo Pitti wasn’t Michele’s first option. Initially, he wanted Athen’s historical Parthenon Temple as his stage.


2. From time to time, it’s been proven that Alessandro Michele favours a hint of tongue-in-cheek. Cruise 2018 is no exception to his penchant. New cheeky slogans were featured on pearled dresses to new leather bags, and they’re bound to permeate the ‘Gram in the coming months more than you can imagine. Guccy, Guccification, and our favourite, Guccify Yourself.

3. Skip to look No. 33 and here’s what you’ll see: Model Alana Henry in skinny jeans, gold-heeled, face-framed with ’70s oversized glasses and head-wrapped with a turban. But the object that became the talk of the Net town? Exaggerated leg-of-mutton sleeved fur jacket. At first glance, it might seem like an outrageous Michele standard — but after much speculation, the jacket was said to have been duplicated right out of cult bootleg designer Dapper Dan’s archives. Uh oh.



4. On the other hand, the other 114 looks were a resplendent of Gucci quirk. Not one to source inspiration from just one wellspring, Michele borrowed all kinds of extravagance from a varying range of golden eras. From Ancient Grecian wreath of laurels, the Swinging Sixties’ psychedelic print palazzo pantsuits to ’70s-tinged Renaissance revival gowns.

5. Dirty shoes are a trend. Enough said.

Images & Video: Gucci