Selleria Surrealism
Selleria Surrealism
Selleria Surrealism

Selleria Surrealism

Having studied a bit of film history while I was in University has it’s benefits. Something struck me so strongly while I was watching ‘Adele’s Dream’, Fendi’s latest short film directed by Marco Molinelli and Giovanni Troilo. There are scenes in this video that reminds me of another title I’ve seen before. An Alfred Hitchcock influence drawn from the 1958 psychological thriller ‘Vertigo’. Whether is it the dolly zoom (moving out and zooming in) camera technique, the hint of technicolor or the scene where the lead actress is on a bench looking at a portrait painting of herself, there are clear references made to the famous Hitchcock movie.

The centerpiece in this film of course is the Adele 1328 bag from the new Selleria line named after the brand’s founder Adele Fendi. In it, we witness the stop motion blossoming of the bag as it accompanies the lead actress on a dream-like adventure. Surrealistic and almost irrational, this film certainly carries with it an air of mystery and great intrigue. You can’t help but wonder what sort of secrets the actress has kept within that Adele bag of hers.

Images: Fendi, Alfred Hitchcock

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