Urban, rustic, smoky and slightly romantic. This latest Spring-Summer 2013 campaign shot by Peter Lindbergh plays exactly like a movie. Known for his black and white cinematic approach to photography, Lindbergh chose to go with a vintage colour palette of dusty peach, muted yellow, blues and red anchored in stronger shades of greys, black and brown. A continuation of a long standing series of collaborations Bottega Veneta has had with 18 other photographers such as Collier Schorr, Nick Knight, Steven Meisel and Annie Leibovitz, this campaign is shot on location at the set of the Universal Studios in Los Angeles. Featuring Danish model Freja Beha Erichsen and French male model Baptiste Radufe, I can’t help but sense the unspoken relationship between these two leads. A quiet connection.
The floral prints and nature themed embellishments for the clothing offers a much softer appeal and contrasts deeply with the harder metal and concrete elements in the background. There is something very relaxed about this collection. And like everything the brand is known for, the Bottega Veneta man and woman here is not somebody who craves attention but is secure and comfortable in his or her own skin, wealth and status. There is nothing to scream about. Only the small whisper and murmur of understated elegance as seen through the lenses of this German filmmaker and photographer.
Images: Bottega Veneta