These days, it seems like everything wants to be associated with Art. From Lady Gaga’s Artpop with Jeff Koons to Damien Hirst’s collaboration with Alexander McQueen and Prada to Celine’s latest art inspired spring-summer 2014 collection. One thing’s for sure, Art is THE in thing now and it’s more than just a trendy design decision but a savvy business choice to tap into the desirability of the art market. Even the grand dame that is Chanel had sent down a runway collection inspired by the art world.
So is it any surprise when Dior released an art-centric menswear collection for spring 2014? Having been to the Art Basel in Miami, Creative director Kris Van Assche wanted to portray the sense of fun to all that formality he had witnessed at the fair. Treating the classical Dior shirt like a piece of blank canvas, he integrated the ‘brush stroke’ motif on the collar, shirt front, pockets and ties with the bold and colourful print extending to the knitwear and outerwear with a strong play on contrast.
There is a boyish student-like quality to this collection. It’s almost like going back to school again to attend an art lesson conducted right at the beach of Corsica (the French island located just west of Italy in the Mediterranean Sea) where this catalogue was shot. Except these are the students that would graduate at the top of the class as far as their look is concern.