Boy George fronts the new Dior Homme Summer 2017 Ad Campaign alongside rapper A$AP Rocky, actor Rami Malek and model Ernest Klimko. Shot by Dior’s long-time collaborator Willy Vanderperre, the new campaign stands out for it’s unusual choice of personalities. Mixing a relative unknown model with a famous musician like Boy George, who you wouldn’t normally associate with a brand like Dior Homme.

 

Surely it’s unconventional but it got my attention in a good way because these days menswear is more about blurring or rather threading the line between masculinity and femininity which is what Boy George is all about from a fashion point of view, don’t you agree?

Images & Video: Dior