‘The Danish Girl’ no more, British actor Eddie Redmayne stars in the latest Prada men’s fall/winter 2016 ad campaign shot by Craig McDean. This is the fourth consecutive season since Spring 2015 that Craig McDean had shot the ad campaign for Prada menswear.

Assuming the role of a hero, villain and a revolutionary in the imagery, I do think Redmayne makes a good fit for the campaign and the best shot would be the one with the backpack. I mean just look at that smize or how the classic Prada backpack has been given a new look with a seasonal bag charm: a large chunk of keys attached on a keyring. It’s one of the key accessories showcased during the runway presentation in January 2016.

Images: Prada