A name originating from Greek religion and mythology, Hermès is more than just a messenger. He is a God of transitions and boundaries; an Olympian, a protector of literature, trade and invention but more importantly a patron of sports and athletics. With that in mind, the Parisian luxury brand has certainly brought a new perspective to the term: Chic le sport! (french for A Sporting Life).
The Hermès Games held at the former International American School on the 29th November 2013 presented a quirky evening of fun and games with over 500 enthusiastic friends participating in various sporting activities such as the ring toss, hopscotch, zing zong, tug of war, double dutch, coconut shy, telematch and ‘horse racing’ all with an Hermès touch! Dressed in silk, guests got to try on some of their favourites scarves and have their group photos taken.
In line with the event, the Hermès has also launched a series four animated videos featuring their high-end products in honor of the sporting tradition. Ever inspired by their artistic yet whimsical approach to luxury, I was impressed by this series of clever films directed by French filmmaker Simon Cahn. We have a set of neckties forming the obstacles of a croquet match, a pair of heels leapfrogging over canvas high-tops, three metal balls resting on fine Hermès pillows and a signature Hermès silk carré being deployed as a parachute.
My favourite being the “La partie de ping pong d’Hermès”, the witty video features three Hermès Toolbos bags acting as spectators to a game of ping pong played out by the new porcelain Rallye 24 porcelain collection. Brilliantly executed, this line of bright dinnerware was inspired by the colours of famous racing cars with the pattern at the centre reminiscent of the circuit ways; an allusion which I think is pretty sporty!