Iris Law, the daughter of fashion designer Sadie Frost and actor Jude Law has just landed her first major beauty campaign as the face of Burberry’s new Liquid Lip Velvet collection.

The new lipstick is jumping on the liquid matte bandwagon, and comes in fourteen different shades, designed for eight hours of wear, according to the brand. Although the Law is fronting a major lipstick campaign, the 16-year-old admits before landing this gig, wearing colour on her lips wasn’t really her thing.

“Before I shot the Burberry Liquid Lip Velvet campaign, I usually refrained from using lip colours because I struggled to get a neat and well shaped finish, so it would often end up looking smudged,” she said. “But I found Liquid Lip Velvet easy to use and it has definitely made me love using lip colours.”

The campaign was shot in London by photographer Angelo Pennetta and features an accompanying video and a series of ‘colour stories’ hosted on Pinterest, highlighting the hero colours from the collection.

Images & Videos: Burberry