Just in time for spring, Italian fashion label Miu Miu has launched a new fragrance called Miu Miu L’Eau Bleue.


Created by perfumer Daniela Andrier, “Miu Miu L’Eau Bleue captures the light, airy and very joyful scent of morning dew in the lily of the valley bells. As a fresh version of Miu Miu Signature, Miu Miu L’Eau Bleue combines the surprising duo Lily of the valley and Akigalawood, with crisp, green notes and a floral heart.”

 

The exterior of the new bottle is a near replica of its predecessor, but this time it’s translucent and topped off with a yellow or red pastel disk reminiscent of the radiant Miu Miu girl.

 

The face of Miu Miu L’Eau Bleue is French-English actress Stacy Martin and photographer Steven Meisel shot the accompanying campaign.

 

“L’Eau Bleue feels a little more peppy,” says Martin. “It’s like when the season changes, so do all of the smells around you. There’s something that surrounds you. Like wearing a fragrance, it can change you.”


L’Eau Bleue is available now as a 10ml rollerball (S$35) exclusive to Sephora; 30ml EDP (S$103, exclusive to Miu Miu boutiques); 50ml (S$147) and 100ml (S$176) EDP.