If you’ve been following the blog, you would know that I have a weakness for nice prints and I’m quite fond of the Camouflage in recent months. With it being one of the main menswear trends for 2014, Givenchy did it for the Cruise collection while Dsquared² features some of their interpretations for Spring but my favourite would be the Fluo Camouflage Collection by Valentino.
The print itself was first introduced last year by designers Maria Grazia Chiuri and Pierpaolo Piccioli through the menswear collection for Spring/Summer 2013. A special cocktail event held in celebration of the launch at the store in Montenapoleone, Milan, featured the renowned Chinese artist Liu Bolin who micmicked the effect of the print for concealment and to blend in with the surroundings.
The new Fluo Camouflage however is but the exact opposite. Conspicuous and flamboyant, it is a clear standout on the streets or in the pitch black darkness of a club. Besides the funked up print on the new range of clothing, shoes, Havaianas slippers and leather accessories, what I like most about this collection is the extra little detail stud on the back of every t-shirt and polo.