M&S Taps Coco De Mer For Its Most Intimate Collaboration Yet
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Marks & Spencer and British lingerie label Coco de Mer have launched a 24-piece lingerie collaboration featuring four ranges. The campaign stars Alva Claire, and the collection includes lingerie in sizes 30–42 and A–H cups, alongside XS–XL sizing.

Marks & Spencer and British lingerie label Coco de Mer have launched a 24-piece collection, bringing Coco de Mer’s design approach to M&S’s lingerie offering. The campaign stars London-born model Alva Claire, and the release coincides with M&S marking 100 years of fashion and Coco de Mer its 25th anniversary, according to Hypebae.

The collection is divided into four ranges, each with a separate design direction. “Reverie” features emerald satin and Art Deco-inspired embroidery; “Belle” uses eyelash lace in crimson and black. “Enigma” pairs metallic accents with detailed embroidery, while “Siren” combines midnight-blue satin, floral detailing and cut-outs.

Hypebae reports that the assortment includes sizes from 30 to 42 and bra cups from A to H, as well as XS to XL sizing. These ranges refer to different garment sizing systems; fit can vary by style and brand. The source describes the pricing as accessible for luxury-inspired lingerie but does not provide individual prices.

The collection is available through the M&S website, Hypebae reported. The source does not list each item, its price, or whether the full range is available in physical stores.

At a glance
announcementWhen: Announced October 2026; collection avai…
The developmentM&S and Coco de Mer have launched a 24-piece lingerie collaboration tied to milestones for both brands.

A Luxury Label Meets M&S Scale

The partnership brings Coco de Mer, a label associated in the report with sensual lingerie design, into a collaboration with a high-street retailer known for its lingerie fit and quality. For shoppers, the news is a new collection spanning several styles and a stated size range, rather than a change to M&S’s broader business or a confirmed expansion of Coco de Mer’s standalone distribution.

The campaign also frames lingerie as something chosen for personal confidence and self-expression. That is the positioning described for the release, not evidence of how customers will respond. The collaboration’s commercial reach, sales performance and availability beyond M&S’s website have not been reported.

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Coco de Mer lingerie collection

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Two Brand Milestones Meet

The launch aligns with two anniversaries: M&S is marking 100 years of fashion, while Coco de Mer is celebrating its 25th anniversary. The source presents these milestones as the backdrop to a collaboration combining the smaller label’s design codes with M&S’s lingerie expertise.

Hypebae says the campaign is fronted by Alva Claire and presents lingerie as a choice for the wearer rather than solely for another person. The report offers no further detail on the campaign’s rollout, the development process behind the pieces, or whether the collaboration will lead to additional collections.

“The campaign champions lingerie as something to be chosen for yourself, rather than simply for someone else.”

— Hypebae’s report on the campaign

Prices and Stock Details Remain Unreported

The report does not give item-by-item prices, a complete product list, or details about stock levels. It says the collection can be found on the M&S website, but does not clarify whether every piece is currently available, whether the range will be sold in stores, or if availability differs by market.

Although sizes are stated as 30–42, A–H and XS–XL, the source does not explain how sizing maps across the different pieces or provide garment-specific fit guidance. It also does not include direct comments from either brand or sales information, so the collaboration’s reception and performance are not yet established.

Shoppers Can Check M&S Online

The next practical step for shoppers is to check the M&S website for the current product selection, prices, sizing details and stock. Those details may vary by item; the source does not confirm a separate launch schedule or retail-store availability.

Further information could clarify whether the collection will remain available, be restocked or expand to other channels. No follow-up release, sales update or additional collaboration has been announced in the supplied report.

Key Questions

What is the M&S and Coco de Mer collaboration?

It is a 24-piece lingerie collection created by M&S and British label Coco de Mer, according to Hypebae.

What are the four ranges?

The ranges are Reverie, Belle, Enigma and Siren. They use different combinations of satin, lace, embroidery, metallic accents and floral detailing.

What sizes are included?

The report lists sizes from 30 to 42, bra cups from A to H, and XS to XL. Sizing may differ by garment and brand, so shoppers should check the product details for each item.

Where can the collection be bought?

Hypebae reports that the collection is available on the M&S website. The source does not confirm whether it is also being sold in physical stores.

How much does the lingerie cost?

The supplied report does not provide individual prices. It characterizes the pricing as accessible for luxury-inspired lingerie, but shoppers will need to check M&S listings for current costs.

Source: rss

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