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Moncler has unveiled its 2026 Re/Icons campaign, starring JENNIE, Cher and Grace Jones in updated designs drawn from the brand’s outerwear archive. Photographer Gabriel Moses shot the campaign, which presents reworked jackets alongside apparel, accessories and eyewear.
Moncler has unveiled its 2026 Re/Icons campaign, featuring JENNIE, Cher and Grace Jones in updated designs based on the label’s outerwear archive. The campaign, photographed by Gabriel Moses, accompanies a collection that reworks historic Moncler jackets and adds clothing, accessories and eyewear.
The campaign puts the three performers in distinct archive-inspired looks. Cher wears a cream Himalaya Hooded Short Down Jacket, while Grace Jones appears in a violet Karakorum Hooded Short Down Jacket. JENNIE is pictured in a black Karakorum jacket and in a separate outfit featuring an off-white puffer skirt, ribbed top and balaclava.
According to the report by Hypebeast, the collection revisits styles spanning Moncler’s 1950s expedition gear through its 1980s designs. Named pieces include the Karakorum, Verone, Himalaya and Tibb jackets. The range also includes windbreakers, T-shirts, pants, skirts, beanies, balaclavas and silk-twill foulards.
Moncler has also released titanium-and-leather eyewear based on vintage climbing goggles. The report says the collection is available through the brand’s official web store. It does not provide pricing, a full product list or details on availability by market.
Archive Jackets Meet New Campaign Faces
The campaign makes Moncler’s archive a central part of the current collection, rather than presenting the jackets only as historical references. Reworking designs such as the Karakorum and Himalaya gives the release a clear link to the brand’s outdoor clothing history, while the campaign’s styling and range extend that reference across other categories.
Its three featured artists come from different generations and musical backgrounds. Their participation gives the campaign a broad cultural profile, but Moncler’s characterization of them as symbols of lasting impact is the brand’s framing, not an independently verified measure of their influence. For shoppers, the practical development is the combination of archive-derived outerwear with newer apparel, accessories and eyewear in one release.
Moncler archive-inspired down jackets
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From Expedition Gear to Re/Icons
Moncler’s Re/Icons collection draws on past designs, including pieces associated with mountaineering and expedition clothing. In this 2026 release, the company revisits silhouettes from several decades, with the report identifying the Himalaya and Karakorum among the featured jacket styles and the Verone and Tibb among the broader collection’s reworked classics.
The campaign links those garments to a contemporary fashion presentation through Moses’s photography and the three stars’ individual looks. The supplied report describes the pieces as updated or reworked; it does not specify the exact construction changes, materials, production quantities or how closely each version follows its archival reference.
“symbols of originality, ambition, and lasting impact”
— Moncler, as quoted in the Hypebeast report
Release Details Still to Come
The available report does not give prices, regional stock information or delivery timelines, nor does it list every product in the collection. It also does not detail the design or material changes made to each reworked jacket, or explain whether all pieces will be sold in every market. Moncler’s campaign language about the stars’ influence is promotional framing; the report provides no separate assessment of the campaign’s reach or commercial performance.
Where to Find the Collection
Hypebeast reports that the Re/Icons collection can be shopped through Moncler’s official web store. Buyers seeking specific items, prices or local availability will need to check the retailer’s listings; the source material does not identify a further campaign event or a later release date.
Key Questions
Who stars in Moncler’s 2026 Re/Icons campaign?
The campaign features JENNIE, Cher and Grace Jones and was photographed by Gabriel Moses.
Which Moncler jackets appear in the campaign?
Cher wears a cream Himalaya Hooded Short Down Jacket. Grace Jones wears a violet Karakorum Hooded Short Down Jacket, and JENNIE appears in a black Karakorum jacket.
What else is included in the Re/Icons collection?
The reported range includes windbreakers, T-shirts, pants, skirts, beanies, balaclavas, silk-twill foulards and titanium-and-leather eyewear inspired by vintage climbing goggles.
Where can the collection be purchased?
The Hypebeast report says the collection is available through Moncler’s official web store. Prices and market-by-market availability are not provided in the source material.
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