TL;DR
Get your wardrobe favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Rihanna shared a Savage X Fenty holiday campaign featuring her daughter, Rocki Irish, and sons RZA and Riot. The campaign marks Rocki’s first modeling gig and shows the family in coordinated pajamas.
Rihanna has featured her daughter, Rocki Irish, in a new Savage X Fenty holiday campaign, marking the child’s first modeling gig, according to ELLE. The singer appears in the campaign with Rocki and her sons, RZA and Riot, in coordinated festive pajamas.
The campaign images and video show Rihanna and her three children wearing red-and-white pajamas with snowflake motifs. They pose together inside a blanket fort, while Rocki’s look includes a ribbon. The promotion presents coordinated styles for family members to wear together, according to ELLE’s report.
In the accompanying video, the children play with ornaments and toys in a scene framed like Christmas morning. Rihanna’s social media caption read: “Just here to start off cozy szn! gang sold separately.” The post offered a preview of the holiday campaign rather than a detailed account of the collection’s full product range.
ELLE identifies the appearance as Rocki’s first modeling gig. Rihanna’s sons have appeared in the brand’s holiday promotions before; the report says RZA and Riot featured in a 2024 campaign wearing navy outfits with bandana prints. This new shoot brings Rocki into the family’s public association with Savage X Fenty.
Rocki Joins the Brand’s Holiday Campaign
Rocki’s appearance extends Savage X Fenty’s holiday marketing from coordinated products to a campaign centered on Rihanna’s family. For the brand, the images connect its matching sleepwear to a domestic holiday scene, with the blanket fort and playtime providing the campaign’s main visual idea.
The debut is also a new public-facing moment for Rocki: it is described by ELLE as her first modeling gig. The source does not report a broader modeling agreement or say that she has a continuing role with the label. The confirmed development is limited to her appearance in this campaign, alongside her mother and brothers.
For shoppers, the post signals that the holiday promotion includes coordinated family styles. It does not, by itself, establish which items are available, their prices, or whether every look shown can be purchased as a set.
As an affiliate, we earn on qualifying purchases.
A Second Family Holiday Shoot
Rihanna founded Savage X Fenty, a lingerie and apparel brand that also promotes sleepwear. Its holiday campaigns have used themed styling and coordinated looks to present seasonal products. In the earlier campaign cited by ELLE, the singer’s sons appeared in navy ensembles with bandana prints.
The latest promotion shifts to a red-and-white snowflake design and features all three children. Rihanna shared the campaign on Friday, October 9, according to ELLE, but the supplied report does not identify the year. The family-centered imagery builds on the brand’s previous use of Rihanna’s sons in seasonal advertising without establishing that the children have formal or ongoing modeling arrangements.
“The photos and video mark Rocki’s campaign debut.”
— ELLE’s report on the campaign
Campaign Details Still to Come
The supplied report does not state the campaign’s year, the collection’s release date, its prices, or which pieces are available to buy. It also does not say whether the styles are sold individually, beyond Rihanna’s caption noting that the “gang” is sold separately.
No details are provided about a longer-term modeling role for Rocki or whether she will appear in additional Savage X Fenty promotions. Her participation in this holiday campaign is confirmed by the report; any continuing involvement remains unknown.
More Product Information Expected
The campaign post gives shoppers an initial look at the holiday styles, while the source report does not set out a launch schedule or further campaign dates. Product availability and any additional images, videos, or shopping details would need to come from Savage X Fenty’s listings or subsequent announcements.
For now, the confirmed update is Rocki’s debut in the brand’s family holiday promotion, alongside Rihanna, RZA, and Riot. Whether the family will feature in further campaign material has not been announced in the supplied reporting.
Key Questions
What is Rocki Irish’s role in the Savage X Fenty campaign?
Rocki appears with Rihanna and her brothers, RZA and Riot, in the brand’s holiday campaign. ELLE describes it as her first modeling gig.
What are the family members wearing?
The campaign shows the family in matching red-and-white pajamas with snowflake motifs. Rocki also wears a ribbon, according to ELLE’s description.
What happens in the campaign video?
The children play with ornaments and toys in a scene styled like Christmas morning, while the family appears in a blanket-fort setting.
Have Rihanna’s sons appeared in a Savage X Fenty campaign before?
Yes. ELLE reports that RZA and Riot appeared in a 2024 holiday campaign, wearing navy ensembles with bandana prints.
When can shoppers buy the featured pajamas?
The supplied report does not provide a release date, prices, or product links. Availability details have not been confirmed in the source material.
Source: rss
Columbus Day / Indigenous Peoples' Day Picks
long weekend sales
As an affiliate, we earn on qualifying purchases.
