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Les Benjamins presented its “From Earth to Sky” collection in Cappadocia, Turkey, in a runway show created with Apple for the Istanbul-based brand’s 15th anniversary. The show drew on designer Bünyamin Aydın’s Anatolian heritage and used custom hot-air balloons; Apple is scheduled to release the show on Oct. 16.
Les Benjamins and Apple presented the Istanbul-based fashion brand’s “From Earth to Sky” runway show in Cappadocia, Turkey, marking Les Benjamins’ 15th anniversary with a collection shaped by designer Bünyamin Aydın’s Anatolian heritage. The production featured custom hot-air balloons and was filmed by French filmmaker Neels Castillon using an iPhone 18 Pro Max; Apple is scheduled to release the show on October 16.
The collection combines contemporary silhouettes with Turkish fabrics and references to the Silk Road, according to the report. Aydın, who was born in Germany and founded the Istanbul-based lifestyle label, described its creative direction through the balance of his backgrounds. The show’s setting and balloon designs drew on the landscape and plant life of Anatolia, including imagery of green echinops, pink trumpet flowers and yellow tulips.
Aydın began developing the collection in early 2026, using an iPad Pro with Apple Pencil Pro and an iPhone 17 Pro Max to gather photographs and 4K video for inspiration. He assembled moodboards in Freeform and used Procreate to prototype the custom balloon designs. Those details describe tools used in the design process; the source does not establish that Apple had a role in creating the garments themselves.
Castillon filmed the runway with the iPhone 18 Pro Max. The report says he used its variable aperture to adapt to changing sunlight and mounted phones on custom drones to capture the balloons during fast passes. It also cites 4K recording, 4K120 frames-per-second footage and ProRes RAW as part of the production workflow. The show’s release on Apple is scheduled for October 16, though the source does not specify the platform or format.
A Heritage Collection Takes the Sky
The show presents Les Benjamins’ anniversary collection through a specific combination of fashion, place and production: Anatolian references inform the designs, while Cappadocia’s landscape and large-scale balloons form part of the runway setting. For readers, the development is both a new collection presentation and a branded collaboration that places Apple devices at the center of the design and filming story.
The event also gives the label an international presentation tied to Aydın’s account of his multicultural background. He said he wanted to act as a bridge between East and West and hoped the project would make Turkish people proud. That is the designer’s stated aim, rather than an independently established measure of the show’s reception or cultural impact.
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From Design Sketches to Cappadocia
Les Benjamins is an Istanbul-based lifestyle brand founded by Bünyamin Aydın. The “From Earth to Sky” presentation marks its 15th anniversary and takes inspiration from Aydın’s Anatolian heritage. The collection’s east-west theme is also linked to his German birth and Turkish background.
The reported process began in early 2026, when Aydın used Apple devices to collect visual references, make digital moodboards and develop balloon prototypes. The runway event then brought those balloon concepts into the Cappadocia setting. Hypebeast reported the show and its production details; the source material does not provide independent verification of the devices’ technical performance or a full event program.
““The canvas is the West; the paint is the East.””
— Bünyamin Aydın, Les Benjamins designer
Release Details Still Pending
The source says the show will be released on Apple on October 16, but does not identify the service, viewing location, runtime or whether the release will include the complete runway presentation or a shorter film. It also does not provide ticketing or attendance information for the event.
Technical details about filming and device capabilities are reported as part of the production account. No independent performance tests or additional Apple statement are included in the source material. The report also gives no audience response, sales figures or other measure of the collection’s reception.
Apple Release Set for October 16
The next confirmed milestone is the scheduled October 16 release of the “From Earth to Sky” show on Apple. The source does not say where viewers can watch it or whether Apple or Les Benjamins will publish further material before then. Further details about access and the film’s format remain to be confirmed.
Key Questions
What happened at the Les Benjamins and Apple event?
Les Benjamins presented its “From Earth to Sky” runway show in Cappadocia, Turkey, as part of the Istanbul-based brand’s 15th-anniversary celebration. The production included custom hot-air balloons and was filmed by Neels Castillon.
What inspired the collection?
Designer Bünyamin Aydın drew on his Anatolian heritage and his German and Turkish backgrounds. The collection pairs contemporary silhouettes with Turkish fabrics and Silk Road influences, according to the report.
How were Apple devices used?
Aydın used an iPad Pro, Apple Pencil Pro, iPhone 17 Pro Max, Freeform and Procreate during the design process. Castillon filmed the show using an iPhone 18 Pro Max, with reported use of drone-mounted phones and high-resolution recording formats.
When can viewers watch the show?
The report says the show is scheduled to be released on Apple on October 16. It does not specify the service, access details or release format.
Source: rss
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