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UGG and Chicago streetwear retailer NOTRE held Falling Backwards, a four-day exhibition featuring work by five Chicago artists, at NOTRE’s West Loop store from Sept. 24–27. The program also included an artist talk and a screen-printing activity; details on attendance, sales, or future editions were not provided.
UGG and Chicago retailer NOTRE presented Falling Backwards: An Artist Exhibition at NOTRE’s West Loop store over four days, Sept. 24–27, bringing together work by five Chicago artists across several mediums. The program also included an artist conversation and a screen-printing activity, making the event a local cultural collaboration as well as a brand activation.
The exhibition featured Angelo Dolojan, Paul Octavious, Alyvia Luong, Nick D’Alessandro and David Kim. The source describes works spanning charcoal, ceramics, textiles, photography and mixed media, with each artist interpreting UGG through an individual practice. It does not provide a full list matching each artist to a specific medium or artwork.
The opening program included NOTRE TALK, the store’s interview series, led by UGG Senior Director of Design Pierce Lopatic. The five participating artists discussed their approaches and projects. D’Alessandro described making a work from deconstructed UGG Classic Boots obtained from friends or strangers online: the material was taken apart, sewn into seven panels and screen-printed with dye and rock salt.
Guests could also use a screen-printing station to customize poster prints, with base colors drawn from UGG’s seasonal color guide. The report says a private UGG and NOTRE gathering followed the talk. It characterizes the exhibition as part of the partners’ F26 collaboration, but does not explain that label or specify the year of the September dates.
Local Artists Shape the Brand Collaboration
The event put Chicago artists and their practices at the center of a retail partnership. Instead of presenting only products, UGG and NOTRE invited local creatives to make and discuss work in a neighborhood store, connecting fashion retail with an in-person art program.
That format gave visitors opportunities to encounter the artists directly and take part in a hands-on activity. The source frames the partnership around comfort, confidence and self-expression, ideas UGG says are relevant to its brand and fall campaign. Those are the company’s positioning; the report does not include audience feedback or independent evidence of the event’s effect on the artists or the neighborhood.
For readers following Chicago’s creative scene, the concrete development is the collaboration itself: five local practitioners were commissioned or invited to interpret a global lifestyle brand in their own media, and their work was shown at an established local retailer. The available account does not state whether the exhibition generated further commissions or sales.
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A West Loop Store Hosts the Exhibition
NOTRE’s brick-and-mortar store in Chicago’s West Loop served as the exhibition venue. The source identifies NOTRE as a high-end streetwear retailer co-founded by Michael Jaworowski. Its interview series, NOTRE TALK, provided the format for the opening conversation with Lopatic and the participating artists.
UGG presented the event alongside its UGG Season fall campaign, which the source says celebrates creatives and people shaping music, fashion and culture. The exhibition brought that brand framing into a specific local setting through five artists’ work and public programming. No broader campaign results or details about the commercial terms of the partnership are included.
““I used deconstructed UGGs that are either from friends or strangers from the internet. They were taken apart, sewn back together and then configured into these seven panels and each of these seven panels is screen printed with dye and rock salt.””
— Nick D’Alessandro, textile artist, as quoted in Highsnobiety
Year and Event Results Not Specified
The source gives the dates as Sept. 24–27 but does not specify the year. It also refers to an opening on Thursday, Sept. 24, and describes a three-day exhibition in one passage while elsewhere calling the program four days; the precise daily schedule is therefore not fully clear from the account.
There are no reported attendance figures, sales data, artist fees, visitor responses or details about whether the artworks were available for purchase. The source also does not say whether UGG and NOTRE plan another exhibition or whether any work will be shown elsewhere.
No Further Exhibition Dates Announced
The source does not announce a follow-up event, touring presentation or next milestone for the partnership. Readers can confirm the exhibition’s stated participants and programming from the report, but future plans remain unreported. Any further dates or outcomes would need to be confirmed by UGG, NOTRE or the artists.
Key Questions
What was Falling Backwards?
Falling Backwards: An Artist Exhibition was a UGG and NOTRE presentation of work by five Chicago artists at NOTRE’s West Loop store, held Sept. 24–27. The source does not specify the year.
Which artists took part?
The participating artists named in the report were Angelo Dolojan, Paul Octavious, Alyvia Luong, Nick D’Alessandro and David Kim.
What programming accompanied the exhibition?
The program included a NOTRE TALK conversation led by UGG design executive Pierce Lopatic and a screen-printing station where guests could customize poster prints using colors from UGG’s seasonal guide.
Were attendance or sales figures released?
No. The source provides no attendance totals, sales results, artist-fee information or data on the event’s impact.
Has another UGG and NOTRE exhibition been announced?
The source does not report any future dates or a second exhibition.
Source: rss
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