The Tod's Pop Touch Sella bag, designed with David LaChapelle, beautifully merges artistry and luxury. Inspired by traditional saddlery, it showcases high-quality leather and equestrian elements, making it a standout accessory. You'll appreciate its vibrant colors and surreal imagery that reflect LaChapelle's unique style. This bag isn't just fashion; it symbolizes sophisticated craftsmanship and timeless elegance. Available in various materials and colors, it hits all the right notes for any luxury lover. If you're curious about its influence, design details, and the creative campaign behind it, there's more to uncover.
Key Takeaways
- Tod's 'Pop Touch' collaboration with David LaChapelle features the Sella bag, blending contemporary aesthetics with traditional saddlery craftsmanship.
- The Sella bag is inspired by equestrian elements, showcasing high-quality materials like calf leather and exotic skins.
- The campaign includes vibrant imagery and a video that highlights the bag's artistry without digital transformations, emphasizing luxury and craftsmanship.
- An exhibition celebrating this partnership took place from October 10th to 14th, 2013, attracting celebrities and showcasing the Sella bag.
- The Sella bag represents refined luxury and status, reflecting Tod's commitment to sustainability and traditional craftsmanship in modern design.
Collaboration Overview
In a bold move, Tod's partnered with renowned photographer David LaChapelle to create the 'Pop Touch' collaboration, merging contemporary flair with traditional saddlery. This innovative project aimed to inject a vibrant 'pop' sensibility into Tod's classic aesthetic, marking a significant shift in their brand strategy.
The collaboration features four striking photos and a captivating video, all designed to showcase the beauty and dynamism of the Sella bag. The Sella bag was inspired by dressage saddles, reflecting Tod's dedication to craftsmanship.
LaChapelle drew inspiration from Tod's rich history and craftsmanship, creating surreal and imaginative settings that highlight the joy of the collaboration. Throughout the creative process, he emphasized the importance of teamwork, working with talented individuals to bring the vision to life.
The final images and video were showcased online and at various high-profile events, capturing the attention of fashion enthusiasts and industry insiders alike.
To celebrate this unique partnership, an exclusive cocktail event took place at Elements, followed by the 'Pop Touch' exhibition at the Metal Zone Atrium.
Guests, including actresses and models, gathered to admire LaChapelle's artistry, marking a new era for Tod's as they embrace a more modern and dynamic image.
The Inspiration Behind the Sella Bag
Rooted in the rich tradition of leather saddlery, the Sella Bag captures the essence of craftsmanship that defines Tod's heritage. Its design is inspired by the elegant curves of a dressage saddle, showcasing the brand's commitment to quality and artistry.
You'll notice how the bag incorporates elements of horse riding, from metal details that reference bridles and joints to welts and tubular stitches reminiscent of saddlery techniques.
Fashioned from fine leather, the Sella Bag's shape reflects the timelessness of equestrian gear. You can choose from luxurious materials like calf leather, python, and crocodile, with colors ranging from warm yellow to bold purple, and even playful zebra- and leopard-print patterns.
David LaChapelle's surreal imagery adds a fresh perspective, blending traditional craftsmanship with a contemporary pop sensibility. The campaign invites you into a dreamlike world, filled with vibrant colors and whimsical visuals that connect back to the equestrian theme. This collaboration sets new standards in luxury marketing, showcasing how art can elevate fashion.
This project not only honors Tod's rich DNA but also embodies a unique duality of desire and solid craftsmanship, making the Sella Bag a standout piece in modern luxury fashion.
Unique Features of the Sella Bag
The Sella Bag stands out not just for its artistic inspiration but also for its remarkable features that marry form and function. Crafted from high-quality calfskin leather, each bag undergoes meticulous hand-checking to ensure perfection. The leather is sourced responsibly from top tanneries worldwide and crafted using ancient saddle-making techniques, resulting in a product that exemplifies true craftsmanship. Additionally, the brand is known for its commitment to quality materials, ensuring that every Sella bag is built to last.
Its equestrian-inspired design echoes the shape of a dressage saddle, featuring two rolled-up handles and a stylish gold-tone top zip fastening. The exposed hand-dyed piping and a brand plaque add to its distinctive look. You can easily switch up your carrying style with the detachable shoulder strap, while the internal zip pocket provides added functionality for your essentials.
Available in various sizes and a selection of colors, including tan, white, and navy, the Sella Bag caters to diverse preferences. Each bag is uniquely crafted, meaning no two are identical, and its high-quality polyester lining adds durability.
Whether you're heading out during the day or dressing up for a night out, this bag perfectly combines elegance and practicality.
Visual Campaign Highlights
Showcasing the Sella Bag's unique blend of artistry and craftsmanship, the visual campaign draws you into a captivating world inspired by equestrian themes.
You'll find breathtaking images that highlight the exquisite quality and handmade craftsmanship of the bag, all through a semi-surrealist lens characteristic of David LaChapelle. The campaign features dreamlike, brightly colored landscapes that reinterpret leather saddlery in a vibrant and innovative way. This project aims to express the elegance of the Sella Bag through contemporary art.
The photographic approach emphasizes creativity without digital transformations, capturing the beauty of the shooting process itself.
You'll see theatrical sets with miniature horses, smoke machines, and models, influenced by LaChapelle's mentor, Andy Warhol. Imagery dances with symbolism, as horses vault over models adorned with Sella bags, and doll-like women explore curious worlds.
The collaboration between Tod's and LaChapelle artfully reflects the connection between young girls and horses, celebrating both the desire for luxury and the craftsmanship behind it.
You'll feel the energy and dynamism in rooms painted with horse motifs, electric cables enhancing the surreal setting. Each image becomes a performance, showcasing the Sella Bag not just as an accessory but as a piece of art in its own right.
Exhibition and Launch Details
An exciting exhibition celebrating the launch of the Sella Bag by Tod's took place at the Metal Zone Atrium in Elements Mall from October 10th to 14th, 2013. This event was open to the public, allowing you to immerse yourself in the vibrant world of the Pop Touch Campaign by David LaChapelle.
You could view stunning images and video pieces that showcased the bag's unique style and craftsmanship. Elegant guests, including Carina Lau, Jennifer Tse, and Kathy Chow, graced the occasion, presenting the Sella Bag in various colors and patterns.
Their presence highlighted Tod's commitment to quality and craftsmanship, while LaChapelle's artistic touch added a fresh 'pop' sensibility to traditional saddlery. Notable attendees, such as businessmen Albert Wong and Edwin Ing, also contributed to the event's lively atmosphere. The exhibition featured original interpretations of the Sella Bag, giving attendees a deeper insight into its design.
The exhibition not only celebrated the Sella Bag but also allowed you to appreciate LaChapelle's work up close, making it a memorable experience. Located conveniently in a popular shopping and event space, this exhibition was part of a larger campaign to showcase Tod's innovative new product.
Target Audience Insights
Understanding the target audience for the Sella Bag is vital in shaping effective marketing strategies.
You're likely part of an affluent demographic, aged 25 to 50, primarily women with a keen eye for fashion and luxury. With a high income, you seek unique, exclusive products that reflect your sophisticated tastes. The Sella Bag's design, inspired by the elegance of a thoroughbred, perfectly aligns with your appreciation for innovative luxury items. Regular maintenance of your luxury accessories can significantly enhance their overall durability, allowing you to enjoy them for years to come.
Your interests span fashion, luxury lifestyles, and art, often appreciating the craftsmanship behind high-end accessories. As a luxury seeker and fashion enthusiast, you follow the latest trends and value innovative designs.
You likely engage actively on social media and fashion blogs, sharing your insights and discovering brands that resonate with your aesthetic. You prefer shopping at upscale department stores or online luxury retailers, often relying on recommendations from influencers and friends who share your appreciation for quality.
Events like fashion shows and art exhibitions draw you in, aligning perfectly with your lifestyle.
You're inspired by visually striking imagery, like that of David LaChapelle, and narratives that highlight craftsmanship and artistic expression.
As an aspirational buyer, you see the Sella Bag not just as an accessory but as a status symbol that complements your luxury lifestyle.
Brand Heritage and Values
Tod's brand heritage is rooted in nearly a century of dedication to quality and craftsmanship, making it a beacon of Italian luxury. Founded in 1920 by Filippo Della Valle as a humble shoe cobbler, Tod's quickly grew into a renowned luxury fashion house.
In the 1970s, Diego Della Valle expanded the brand into a factory, introducing iconic products like the Gommino loafers in 1979, which captured the attention of Hollywood celebrities and European royalty alike.
At the core of Tod's values lies a commitment to timeless design and elegance, reflecting true Italian style and culture. You'll appreciate their focus on impeccable taste, ensuring that each product embodies refined, understated luxury. The campaign's emphasis on celebrating contemporary Italian lifestyle further showcases the brand's dedication to its heritage.
The signature oval nameplate and roaring lion branding symbolize this dedication and identity.
In recent years, Tod's has embraced sustainability by partnering with Bain & Company and Green Story to assess its environmental footprint. You'll find that the brand integrates traditional craftsmanship with modern eco-friendly practices, balancing heritage with innovation.
This commitment to quality, sustainability, and Italian artistry makes Tod's a standout choice for those who value luxury that lasts.
Influence of David LaChapelle
The vibrant world of fashion and luxury often intersects with the realm of art, and David LaChapelle's influence on modern photography exemplifies this connection. You can't help but notice his vivid colors and bold compositions that create a dreamlike quality, drawing you into a world of hyper-reality. His carefully controlled lighting highlights intricate details and multiple focal points, making each image a striking commentary on society and culture.
LaChapelle blurs the lines between commercial and fine art, elevating photography's status in the art world. His work hangs in major museums, inspiring young photographers to tackle complex subjects through visually stunning images. You'll find his references to art history, especially the Renaissance, alongside his pop culture influences, adding depth and intrigue to his creations. His signature style is characterized by vibrant colors and surreal compositions, which further captivates viewers.
His impact extends beyond galleries; you spot his work on magazine covers and in music videos, shaping trends in fashion and advertising. Collaborating with luxury brands like Tod's, LaChapelle crafts unique campaigns that resonate with audiences globally.
Since the mid-1990s, he's remained one of the world's most in-demand photographers, leaving an indelible mark on visual arts and media.
Frequently Asked Questions
Where Can I Purchase the Sella Bag?
You can purchase the Sella bag from several sources.
Check online retailers like FarFetch or Tod's official website, where you'll find various colors and sizes.
If you prefer to shop in person, visit Tod's boutiques located globally, including those in Takashimaya and Paragon in Singapore.
For more options, consider renting it through Style Theory.
Make sure to check for availability and pricing variations based on material and design.
What Are the Price Ranges for the Sella Bag?
When you're looking at the Sella Bag, prices typically range from around $906 for a softer tote version on sale to about $2,700 for the more structured styles.
You might find variations based on materials like calfskin leather and size.
Special editions or collaborations can push prices higher, while pre-owned options often offer savings, ranging from $1,800 to lower amounts based on condition.
Always check different retailers to find the best deal!
How Do I Care for My Sella Bag?
To care for your bag, store it in a ventilated area and use the provided case.
Keep it away from heat and direct light. Avoid contact with water, alcohol, or oils, and use a lint-free cloth for any spills.
Clean dirt with para rubber, not cleaning creams. For leather, gently wipe with a damp cloth and protect metallic parts.
Regular maintenance keeps your bag looking beautiful and prolongs its lifespan.
Are There Limited Edition Versions of the Sella Bag?
Yes, there are limited edition versions of the Sella Bag.
You'll find that these exclusive designs often feature unique colors and materials, making them highly coveted.
Keep an eye on luxury retailers and online marketplaces, as availability can vary.
Some editions are released during specific campaigns or events, so staying updated on announcements from the brand can help you snag a special version when it becomes available.
Happy hunting!
What Sizes Does the Sella Bag Come In?
The Sella Bag comes in four sizes: Mini, Small, Medium, and Large.
You'll find the Mini, measuring 22 x 20 x 12 cm, perfect for daily use.
The Small is larger at 34 x 27 x 18 cm, great for everyday needs.
The Medium, at 38 x 30 x 16 cm, suits work and shopping.
Finally, the Large offers even more space for extensive carrying.
Each size features various colors and high-quality materials.
Conclusion
In conclusion, the Tod's Pop Touch Sella Bag, born from the creative collaboration with David LaChapelle, beautifully merges luxury with bold artistic expression. You'll appreciate its unique features and the inspiration behind its design, all celebrated in a vibrant visual campaign. This bag isn't just an accessory; it's a statement piece that resonates with fashion enthusiasts who value both heritage and innovation. Don't miss your chance to embrace this striking blend of art and fashion!
