TL;DR
Get your wardrobe favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
UGG has launched its 2026 holiday campaign, “Gift the Feeling,” featuring rapper JT alongside Megan Skiendiel, Lunay and Yeat. In an interview with Hypebae, JT discussed her changing style, the influence of Miami and New York on her creative identity, and her approach to making music. The holiday collection is available on UGG’s website and at select global retailers, according to the report.
UGG has launched its 2026 holiday campaign, “Gift the Feeling,” featuring rapper JT with KATSEYE’s Megan Skiendiel, Lunay and Yeat. In an interview published by Hypebae, JT discussed the campaign, her evolving fashion choices and her approach to music; the accompanying collection is available now through UGG’s website and select global retailers, the report says.
The campaign centers on a holiday gathering and the surprise of gifts disguised in unexpected packages. Hypebae’s report describes Lunay opening a banana-shaped box containing UGG socks, while Megan discovers the Elea Fluffed Slip-On inside a cat-shaped package. Yeat’s gift is presented in a truck-shaped disguise, and JT appears with the Classic Mini as a featured style. The campaign is described as the latest chapter of UGG’s “Born to Feel” platform.
The seasonal range includes several boot and slipper styles. The report highlights the Classic Tread Fluffed Boot, described as having a Vibram sole, the extra-slouchy Classic Ultra Tall Boot and the faux-fur Heritage Utility Grizz. It also mentions the Elea Fluffed Slip-On and Classic Mini. Hypebae says the broader holiday collection is on sale now, but does not provide prices or a full list of retailers in the supplied report.
JT said she was excited to join the campaign and connected the brand with warmth and comfort. Asked how UGG fits her wardrobe, she described its shoes as feeling “like a gentle hug on my feet” and said they work with a wide range of outfits. She also said her style has changed since becoming more publicly visible, describing it as “random” rather than deliberately playful.
UGG Builds Its Holiday Campaign Around Gifts
The campaign links a seasonal product launch with entertainment and fashion personalities, using the reveal of disguised gifts as its central idea. For shoppers, the immediate news is practical: UGG says the 2026 holiday collection is available now, with styles spanning familiar silhouettes and new seasonal designs. The report does not state whether every item is available in every market.
JT’s interview also gives readers a view of how a featured artist describes her relationship with the brand and her own public image. Her comments are personal perspective, not a product review or independent assessment of UGG footwear. She emphasized comfort and ease of styling, while also describing her fashion choices as changeable and responsive to what she wants to present.
The campaign’s wider cast places UGG’s holiday release across music and pop culture rather than presenting it solely as a footwear announcement. The supplied material does not include performance figures, consumer response or details about the campaign’s media reach, so its commercial impact cannot yet be assessed from this report.
Popular right now
Dyson Cyclone V10 Origin Cordless Vacuum
Samsung The Frame Pro LS03HW 65-inch Neo QLED TV with 27-Month Axiom Care
Dreame G10 Pro Wet and Dry Vacuum Mop
As an affiliate, we earn on qualifying purchases.
JT on Miami, New York and Making Music
In the Hypebae interview, JT connected her confidence and creative identity to her roots in Miami. She said being from Miami is why she is bold, and that her attitude, music, voice and “aura” will always reflect Miami-Dade County. She added that living in New York has affected her fashion inspiration: the city’s four seasons and varied style give her different influences than Miami, which she characterized as having a more consistent climate.
JT also discussed making songs including “OKAY,” “Ran Out” and her latest single at the time of the interview, “Numb.” She said she does not overthink what to reveal in a track, preferring to let the process flow. Her sound could move between rap and rock and roll, she said, while retaining what she called her “JT swag.”
On future creative directions, JT did not name a specific project or genre she plans to pursue. Instead, she said she expects her fans to follow her choices with understanding and described their connection as one of love and anticipation. The interview’s closing question asked about her holiday wishlist; her answer was simply, “To stay blessed.”
“UGG represents warmth for me, it feels like a gentle hug on my feet.”
— JT, in an interview with Hypebae
Prices and Market Availability Remain Unspecified
The report says the collection is available through UGG’s website and select global retailers, but it does not list prices, the full product assortment, or the countries and stores carrying each item. It is also unclear whether the featured styles shown in the campaign are available in all regions or in all sizes.
The source provides no release schedule for additional campaign material, sales information or audience response. JT did not identify a forthcoming album, specific creative collaboration or confirmed next project in the interview. Her comments about possible musical variety describe an open-ended approach, not an announcement of a particular release.
Shoppers Can Check UGG’s Current Listings
For now, readers interested in the products can check UGG’s website or select global retailers for current stock and regional availability, as directed by Hypebae’s report. Product listings are the best source for prices, size options and whether an individual style is in stock.
No further campaign events, product launch dates or music announcements from JT were included in the supplied material. Any updates on the collection’s availability or JT’s next releases remain unconfirmed here.
Key Questions
What is UGG’s 2026 holiday campaign called?
It is called “Gift the Feeling.” Hypebae describes it as a holiday campaign built around the surprise of giving gifts hidden in unusual packaging.
Which artists appear in the campaign with JT?
The report names Megan Skiendiel of KATSEYE, Lunay and Yeat alongside JT.
What products are highlighted in the holiday collection?
Hypebae highlights the Classic Tread Fluffed Boot, Classic Ultra Tall Boot and Heritage Utility Grizz, as well as the Elea Fluffed Slip-On and Classic Mini. The report does not give prices or a complete product list.
Where can shoppers find the collection?
According to Hypebae, the collection is available on the UGG website and at select global retailers. Specific stores and regional stock were not listed in the supplied report.
Did JT announce a new album or project?
No. JT spoke generally about enjoying music and being open to different sounds, but the interview did not announce a specific upcoming album, song or project.
Source: hypebae.com
