SHUSHU/TONG Brought Back '60S Style For SS27
AIThis post was created with the assistance of artificial intelligence (AI).

TL;DR

Before you orderOffer from Amazon

Get your wardrobe favorites delivered free with Prime

  • Fast, free delivery on millions of items
  • Prime Video, Amazon Music and more included
  • Member-only deals all year
Start your free Prime trial Free trial for eligible customers · Cancel anytime
As an affiliate, we earn on qualifying purchases.

SHUSHU/TONG presented “Darling Melancholy,” its Spring/Summer 2027 collection, at Shanghai Fashion Week. Inspired in part by Jacques Demy’s 1964 film The Umbrellas of Cherbourg, the lineup combines saturated colors and 1960s references with lace, satin, sporty cuts and jewelry made with YVMIN.

SHUSHU/TONG presented “Darling Melancholy,” its Spring/Summer 2027 collection, at Shanghai Fashion Week, bringing 1960s-inspired silhouettes and saturated color into a lineup that also includes sporty pieces and statement jewelry. The collection takes inspiration from Jacques Demy’s 1964 film The Umbrellas of Cherbourg and frames romance through the tension between happiness and heartbreak.

The collection’s visual references include mini skirts, headbands and retro prints, alongside vivid pinks, blues, yellows and reds. Satin, polka dots and graphic motifs contribute to a bright, deliberately contrasting palette. Petal-edged details and floral beading add further vintage references, while lace, jacquard and colored satin bring texture to the brand’s feminine silhouettes.

Not every look leans into a formal or nostalgic mood. Semi-transparent fabrics, raglan sleeves and color blocking introduce a sportier feel, while cropped flared trousers offer a more relaxed shape. Voluminous, flower-shaped balloon skirts play with proportion. The collection thus moves between decorative, retro-coded pieces and looks with a more casual construction.

Accessories were created through a collaboration with YVMIN. The jewelry uses toy-like spheres, geometric shapes and sparkling zirconia, with bows and other playful motifs treated through a Pop Art-inspired lens. The source report does not provide a complete look-by-look account, prices or confirmed retail dates.

At a glance
reportWhen: Presented at Shanghai Fashion Week in O…
The developmentSHUSHU/TONG showed its Spring/Summer 2027 collection, “Darling Melancholy,” at Shanghai Fashion Week, drawing on 1960s style and the visual mood of a 1964 film.

How the Collection Balances Romance and Sport

“Darling Melancholy” matters as a clear seasonal statement from SHUSHU/TONG: it brings the label’s feminine design language into dialogue with 1960s visual references and sportier cuts. The contrast is visible in the clothes themselves, from floral beading and satin to raglan sleeves and cropped trousers, rather than being limited to the collection’s title or stated theme.

The presentation also shows how the brand is using a film reference as more than a source of period styling. The source report describes the collection as exploring happiness and heartbreak, with its saturated colors, clashing prints and changes in silhouette giving that concept a visual form. That reading is an interpretation of the reported design choices, not a claim that every garment tells the same story.

For readers following the season’s runway collections, the show offers a snapshot of SHUSHU/TONG’s approach for SS27: recognizable vintage cues sit alongside relaxed sportswear elements, while a separate jewelry collaboration extends the collection’s playful motifs. The reported details establish the direction of the presentation, though they do not confirm which runway pieces will be available to buy.

Amazon

1960s-inspired mini skirts

As an affiliate, we earn on qualifying purchases.

As an affiliate, we earn on qualifying purchases.

From Demy’s Film to Shanghai Runway

The collection is titled “Darling Melancholy” and is for Spring/Summer 2027. According to the Hypebae report, SHUSHU/TONG presented it at Shanghai Fashion Week. Its stated film reference is The Umbrellas of Cherbourg, the 1964 musical directed by Jacques Demy, whose saturated palette informs the collection’s bright color choices.

The report describes the collection through a mix of established period references and contrasting design elements: mini skirts, headbands, floral details and retro-inspired prints appear alongside transparent fabrics, raglan sleeves and color-blocked separates. It also identifies YVMIN as the jewelry collaborator. The available source gives a runway overview, not a full release schedule or an exhaustive product list.

“The collection explores “the space between happiness and heartbreak.””

— SHUSHU/TONG, as described in the Hypebae report

Retail Details Have Not Been Reported

The report confirms the collection’s presentation at Shanghai Fashion Week and describes its inspiration, design elements and YVMIN jewelry collaboration. It does not specify when individual pieces will go on sale, which looks will be produced, their prices or whether availability will differ by market. It also does not include comments directly from the designers about the collection’s development, so the reported interpretation should be understood as the source’s account rather than a detailed interview.

Availability Details Still to Come

The next useful information for shoppers would be an official release date, product list and pricing from SHUSHU/TONG or its retail partners. The source report points readers to the brand’s website for more information, but does not confirm a sales timetable. Until the label publishes those details, the collection’s presentation and described design direction are the confirmed developments.

Key Questions

What is SHUSHU/TONG’s SS27 collection called?

The collection is titled “Darling Melancholy.”

Where was the collection presented?

SHUSHU/TONG presented its Spring/Summer 2027 collection at Shanghai Fashion Week, according to the Hypebae report.

What inspired the collection?

The reported inspiration includes Jacques Demy’s 1964 film The Umbrellas of Cherbourg, particularly its saturated colors and 1960s style references. The collection is also described as exploring happiness and heartbreak.

What design details feature in the collection?

Reported details include mini skirts, headbands, bright color blocking, satin, polka dots, floral beading and flower-shaped balloon skirts. Sportier elements include raglan sleeves, semi-transparent fabrics and cropped flared trousers.

When can shoppers buy the collection?

The source report does not confirm a release date, prices or which runway pieces will be sold. Those details remain unannounced in the material available.

Source: rss

EVERGREEN BESTSE

Evergreen bestsellers Picks

As an affiliate, we earn on qualifying purchases.

You May Also Like

What Makes a Fashion Brand Iconic? Lessons From Top Designers

Discover the essential ingredients that transform a fashion brand into an icon, and learn how top designers craft their legendary legacies. What makes them unforgettable?

Breaking Down How the Adidas Superstar Became the World’S Favorite Original

Learn how the Adidas Superstar transformed from a basketball shoe to a cultural icon, but what exactly propelled its rise to global fame?

Famous Fashion Photographers You Need to Know: Visionaries Behind the Lens

Step into the world of iconic fashion photographers whose groundbreaking work reshaped the industry—discover the visionaries behind the lens and their lasting impact.

Brand Books and Style Guides

Properly crafted brand books and style guides establish consistency and trust, but understanding how to create and implement them is essential for your brand’s success.